BE BRAVE AND MAKE A STATEMENT
We created apparel for people who love fair, vegan and organic clothing that speaks out. No plastic packaging. Carbon-neutral shipping only. Created with love.
Do what is right, not what is easy
Racism, anti-feminism, climate change, exploitation of children and workers and plastic waste are only a few problems our world faces. Our desire is to create a brand that unites those who want to make a change. People who want to wear labels on their chest that do not speak about hype and luxury but about what really needs to be seen, what really matters.
Everybody is beautiful in their own way. Everybody deserves to be respected and loved. We decided to take pictures of lovely friends and great souls we met wearing our stuff to use them for our website and social media instead of going the mainstream route with only professional, 'perfect', thin, retouched models. Therefore we introduced the German hashtag #keinemodels. Because everybody is awesome the way he or she is.